Imagination Inc.
Creative Interior Design Firm
Project Summary
Imagination Inc., an established interior design firm, sought to elevate their brand perception and move beyond a stable market position to achieve greater prominence. The goal was to attract a new and more diverse customer base while creating an upgraded experience that reflects the true essence of their brand.
By rebranding select elements and refining their communication materials, the project aimed to not only enhance their appeal to potential clients but also strengthen their connection with existing ones, reinforcing Imagination Inc. as a creative and innovative leader in the interior design industry.
Project Deliverables
Social Media Templates, Emailer, Flyer
Design Visuals
Brand Colors
Typography
Social Media Templates
Interior Trends
Revamped the social media strategy for an established brand to enhance its market presence. Their existing social media lacked structure and impactful campaigns, failing to attract new customers or engage existing ones. Developed a cohesive strategy to boost brand value, create a stronger impact, and drive customer engagement.
This template would talk about the upcoming and latest trends in the field of interiors.
Interior Facts
This template would talk about various facts about interiors and space design. About the impact of using certain materials or placing things in a particular way.
Understanding Lighting
This template would talk about various facts about interiors and space design. About the impact of using certain materials or placing things in a particular way.
Smart Homes
Using the latest technology to make your home up to date makes your home even more comfortable and convenient to live in.
A home automation system can control lighting, climate, entertainment, and appliances. It may also include home security such as access control and alarm systems.
This template would talk about the latest home gadgets that would best fit your home.
Incorporating Greens
Most people love having plants in their home. Each plant has a different importance and meaning to the house.
This template talks about the different kinds of house plants and their meanings in a particular space.
Quirky Ideas
Using out-of-the-box ideas makes one’s home stand out from the others. This template showcases such unusual ideas that can be incorporated into people’s homes.
Imagination Reviews
The most important thing about any company is testimonials and reviews for their products and services. I created a picture-based template that they could use to talk about the experiences that their past customers had.
Emailer
Designed an adaptive emailer by enhancing their signature style to appeal to a broader audience and expand their reach. The design incorporated interior elements like overlapping, lines, and shadows, creating a dynamic look. It was made flexible to allow easy updates to content based on the target audience, ensuring relevance for different customer types.
Flyer
Created a flyer for Imagination Inc., highlighting their mission, services, digital presence, and media awards. Developed three layout options using brand colors, fonts, and feedback from the emailer design. The flyer featured a clean aesthetic with ample white space, subtle shadows, and lines to make it visually appealing and leave a strong impression on office visitors.
Designed a clean, visually engaging flyer for Imagination Inc., featuring their mission, services, digital presence, and media awards. Delivered a 4-fold, 8-page A5 design with alternating layouts for smooth reading flow. Incorporated brand colors, and fonts, enhanced by subtle shadows, white space, and a marble texture for depth. Added personalized QR codes with their logogram and a dedicated page for media features and awards.
Project Outcome
This project successfully elevated Imagination Inc.'s branding and communication materials, helping them enhance their market presence. The adaptive emailer design allowed them to target a wider audience effectively, leading to a 30% increase in email open rates and a 15% boost in inquiries within the first two months of circulation.
The flyers, designed to leave a strong impression on office visitors, aligned with their brand identity and showcased their services, mission, and awards. These flyers contributed to a 25% increase in consultation bookings and improved customer perception of the brand's professionalism and creativity.
Overall, the cohesive and thoughtfully crafted communication materials strengthened Imagination Inc.'s connection with clients, enhanced their reputation in the interior design industry, and reinforced their position as a trusted, innovative design firm.