Cleanse

Embark on a Sensory Journey

Project Type

Packakging Design

Timeline

Four Weeks

Hats Worn

Researcher, Brand Designer, Communication Designer, Packaging Designer

Project Summary

Creating Cleanse Cosmetics

Inspired to empower young women aged 15-30, I conceived Cleanse as a startup that offers high-quality skincare products at affordable prices. The brand seeks to enhance the skincare journey and foster a culture of self-care among its audience

Analyzing the Products

Material Selection

Typography

Typography

Color Palette

Color Palette

Crafting the Cleanse Logo

Logos

Label Design

Cleanse Body Lotion Tube

Cleanse Body Lotion Tube

Cleanse Scrub Tub

Cleanse Body Scrub Tub

Secondary Packaging

Prototype 1This packaging style lacked space and was not the right proportion to fit the products. The design also seems to be a bit fragile and in my perspective lacks the grip for carrying my products which are not very light in weight.

Prototype 1

Prototype 1 initially caught my eye but fell short of meeting the requirements. The design lacked sufficient space and seemed fragile, raising concerns about the fit and grip of the heavier products

Prototype 2This form of secondary packaging has the potential to fit the products and even provides the required grip. It lacks the feminine touch required for this particular brand as it has quite a few edges. Also, stackability could be an issue.

Prototype 2

Prototype 2 showed promise with good product accommodation and grip but lacked the feminine touch essential for the Cleanse brand due to sharp edges. Stackability concerns also arose, potentially impacting its shelf stackability.

Prototype 3This presentation case is made from a corrugated board to exploit its exceptional structural characteristics, while a gentle curve cut on its top creates an attractive opening. The case contains partitioned compartments in which safe…

Prototype 3

Prototype 3 met all requirements. Made from sturdy corrugated board, it featured a curved top for easy access and partitioned compartments to protect products. Its flexible design accommodates various sizes in the cosmetics industry.

Multipack Die Cut Design

Die Cut Design for Cleanse Multi pack

Die Cut Design for Cleanse Multi- pack

Cleanse Multi pack Design final look

Cleanse Multi - pack

Learnings

Designing Cleanse's branding and packaging was a valuable learning experience in creating visually appealing and functional designs. Key takeaways from this project include understanding the target audience, ideating creative concepts aligned with the brand's vision, selecting appropriate materials, conducting market analysis for effective positioning, recognizing the packaging's impact on brand perception, and fostering creativity to innovate in a competitive market.

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