The Clove Club
A Website Re-Design Project
Project Type
Website Design
Timeline
Four Weeks
Hats Worn
Researcher, Design Analyst, Brand Designer, Information Architect, UI Designer, UX Writer
Project Summary
Design Process
Understanding the Restaurant
To start the design process, I immersed myself in understanding The Clove Club's essence. Under Chef-patron Isaac McHale's guidance, the restaurant presents a seasonal tasting menu highlighting skillfully sourced British ingredients. Inspired by the luxurious comfort of a yacht, its warm and inviting ambiance fosters a relaxing and fresh dining experience.
Creating User Personas
Conducting a SWOT Analysis
Creating a Mood Board
WordCloud for Key Descriptors
Choosing Logo Design Elements
Logo Exploration
Color Palette
Colorizing the Logo
Business Card
Analyzing the Current Site-Map
Site-Map Redesign
Updated Page Designs
Home Page
Enhanced visual appeal through integrated clickable links for essential pages.
Developed a refined and inviting hybrid grid layout.
Streamlined navigation to improve user experience.
Created an engaging gateway for exploring the restaurant's offerings
About The Clove Club
Transformed it into an immersive hub featuring the restaurant's story, Journal, and Newsletter sections.
Crafted compelling UX copy to evoke anticipation and exclusivity.
Enhanced engagement with impactful imagery in strategic sections.
Menus
Menu Home
Enabled effortless navigation through various menus with simple clicks.
Enhanced visual appeal with enticing images of dishes and drinks to captivate visitors.
Implemented a 2-column grid layout for clear menu presentation and seamless browsing experience.
Menu Detail
Replaced downloadable PDF with a rich, luxurious menu detail page.
Maintained hierarchy and menu item clarity throughout the design.
Included dish descriptions for allergy awareness and flavor visualization.
Implemented breadcrumbs for clear navigation tracking.
Wine & Cocktail Bar
Developed a dedicated Wine & Cocktail Bar Menu page to enhance the drink selection.
Included clickable links for the Wine list and a marquee scroll showcasing handcrafted cocktails.
Utilized enticing images to engage users and highlight cocktail details.
Ensured seamless navigation with breadcrumbs and essential reservation section in the footer.
Contact Us
Provided options to message or email the restaurant for user convenience.
Included essential contact details such as address, dining times, locations, and phone number.
Streamlined communication with a "Contact" button for easy dialing.
Learnings
Through this project, I learned valuable insights into analysis, design thinking, and the design process. Conducting a SWOT analysis highlighted key aspects. Crafting user personas deepened my understanding of the target audience. Designing the logo and selecting color palettes taught me visual storytelling. Redesigning site maps and layouts emphasized intuitive navigation and content clarity. I also learned the impact of imagery and hierarchy in design. This project enriched my understanding of user-centric design and its role in creating engaging experiences.